While having an all-encompassing online profile has been necessary for consumer products, it has increasingly become the concern of professional services. From medical providers to investment planners, professionals are discovering the importance of a website.
As online engagement skyrockets, traditional methods like print material have become nearly obsolete. Research shows that 75% of individuals initially research services online before making a purchase decision.
If your law firm has a website, you are operating at a competitive advantage and enhancing your firm’s credibility. On the simplest level, you’re increasing your profits by reaching a large online audience.
A well-made website combines several elements of individual advertising strategies into one: it provides your contact details, it informs the reader about you and your law firm, it lists your services and achievements, and it allows you to showcase your expertise through high-quality content.
Let’s consider 4 main benefits of having a website for your law firm:
1.) Gaining an Online Presence
When people are looking for legal services or an answer to a legal question, they search the Internet. They do this under the assumption that local firms have websites, and good ones have useful information. If a client can’t find your firm after multiple search results, it’s highly unlikely they will take additional steps to try to locate you. They won’t turn to a phone book to check their search results. Clients now rely on the Internet for information. It’s as simple as that.
2.) Increasing Credibility
Studies show that businesses with websites are perceived as more credible than those without. Having a website signals that you take your work seriously, and so should prospective clients. It is a mark of legitimacy and professionalism. The same sentiment carries over to email addresses. A custom-built website will allow you to have a custom email address, instead of using generic addresses from providers, such as Hotmail or Gmail.
3.) Attracting Clients
People buy from businesses they trust. Being able to learn about a business’ services and experience is essential to this process. If people can’t find your website, they can’t learn about you. Even if potential clients come across your firm in a directory, there is no additional information highlighting your firm to encourage them to contact you, so they won’t.
Websites are the place for you to showcase the best aspects of your practice. An additional benefit is time saving. If you post answers to commonly asked questions (legal or otherwise) on your website, it will cut down the number of phone calls and emails you receive, allowing you to focus on your billable work.
4.) Showcasing Your Expertise
A website should be more than just an online business card. Many firms treat it as such and provide the simple facts of who, what, and where. They then wonder why they are not receiving their expected return of clients. While having a website that only lists your services and contact details is better than nothing at all, it’s still not enough to be a truly effective marketing strategy.
A website is your opportunity to provide valuable, useful information to your clients. This can come in the form of articles covering common legal questions and issues. Not only does this differentiate you from your competitors and attract clients, but it also lets you convey your legal knowledge and skill. This goes a long way to convincing prospects to enlist your services.
Unique content improves your discoverability in search results. Search engines prioritize fresh, high-quality content, and clients are likely to come across your firm during their search for an answer to a legal question. Having a website is one of the easiest and quickest ways to increase your firm’s visibility, expand your client base, and enhance your profitability.